Meet Mallory Steele, Siva’s founder. Originally from Wasaga Beach, Mallory spent time in Alberta before returning to Ontario for a degree in computer science. Graduating landed her what seemed like a promising position at a marketing agency, but it wasn’t long before she felt like she wasn’t in the right place. She soon realized this was a crowded industry that too often left clients underwhelmed, abandoned, and frustrated by a lack of results (although they believed they had followed all the “right steps”). For Mallory, “good enough” wasn’t good enough.